20th-Century Beatles "Butcher Cover" Album
APPRAISER:
Wow! This is absolutely unbelievable. Where'd you get this?
GUEST:
I've had it since I was in high school. I think I bought it at Sears.
APPRAISER:
Sears had a great Sears record department, didn't they?
GUEST:
Sears had a great record department.
APPRAISER:
And this was actually a very rare record, because when Capitol Records released it, most of the stores wouldn't carry it. You know why?
GUEST:
Because it's kind of creepy?
APPRAISER:
It's kind of creepy for the mop tops. So what they did is all of the stores pulled them off the shelves and sent them back, and Capitol pasted over it a different cover with the Beatles sitting in a trunk, very safe and very cute. And it's interesting 'cause they were only on sale at Sears for one day. And you just happened to walk in that day?
GUEST:
They were?
APPRAISER:
Yeah.
GUEST:
Oh, yay.
APPRAISER:
This record sold probably millions, but they did many things over the course of time to change it. They put the cover on it, they pasted it over, and eventually, they didn't have this underneath. So, many people have peeled off the Beatles trunk cover looking for the butcher cover underneath. This is known as a "first state," which means they didn't paste anything over it. Just like that, that's the way it came out. So it's very cool and desirable for Beatles collectors. What's also interesting, of course, is there's a mint condition record and sleeve inside. You hardly ever played it. But the spine, all the way around the edges is really in beautiful condition. The record would always slide through and rip the spine.
GUEST:
Right.
APPRAISER:
And once they pasted over it, people would peel them off, and there's fakes out there, and this looks almost like a fake.
GUEST:
It does?
APPRAISER:
Doesn't it? It's so clean and so perfect, and it almost looks like a color Xerox, but it's not. You got it yourself, and it is a real first state, Beatles butcher cover. Now, at auction, I've seen some of these in this condition sell for... $10,000 to $12,000.
GUEST:
Really?
APPRAISER:
Yes.
GUEST:
Yippee.
APPRAISER:
Okay. Now, what did you pay for it?
GUEST:
I think Sears was selling their albums for about $2.99.
APPRAISER:
So you got a good margin on that. Most importantly, taking care of this. You're going to get an acid-free plastic sleeve to put it in.
GUEST:
Okay.
APPRAISER:
You're going to take the record and the sleeve out of this cover, and keep it separately,
GUEST:
Really?
APPRAISER:
because the spine is still good. You don't want to split the spine. So here you have the possibility of actually framing this archivally, peeling the record out, and having a $10,000 work of art on your wall.
GUEST:
Oh. And a lovely one at that.
APPRAISER:
Thanks for bringing it to show me.
GUEST:
Thanks so much.
Appraisal Details
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.