Elvis Presley King Creole Movie Poster, ca. 1960
APPRAISER:
Before we talk about your poster that you brought today, I gotta compliment you on your blue suede shoes.
GUEST:
(laughing): Thank you.
APPRAISER:
Very appropriate for today. Tell me about your poster.
GUEST:
So, my grandmother gave it to me, and she said that an ex-boyfriend gave it to her, and he had taken it off of a military base movie theater. So down at the bottom, it's got the military thing on it. And then she didn't like Elvis at the time very much. So she folded it up, put it under her bed, and then after I was born, she went back to her mom's house and found it, and then framed it and gave it to me for my birthday.
43:53
APPRAISER:
It's interesting, though, that you talked about how Elvis-- she didn't like Elvis at the time, because he wasn't received at the beginning of his career, and, in fact, when he played the Ryman Theater, he wasn't received, uh, in Nashville at the beginning of his career very well. And what's interesting about, the King, about King Creole, is that he indicated years later that it was his favorite role that he ever played. Elvis plays 19-year-old Danny Fisher, who gets mixed up with crooks and involved with two women. And the other interesting part about this era of his career is the fact that in this poster here, we see him dressed in his, in his military uniform. So the movie came out in 1958, and at this time, Elvis was about to go into the U.S. service. So a month before he was set to report to film the movie, he received his draft notice. He was granted a 60-day deferment for the military service, and they filmed King Creole. And then 14 days after they were done with the film, he reported for U.S. military service. The condition we see, of course, is that it was, has the fold lines-- it was mailed to the theater. We go back to what you talked about at first, how it was for military use only. So you mentioned that it's believed this was on a base. And we know from the family story this was on a base. So the difficulty in this poster is figuring out the exact year it was printed. So one of the things we do know is, it does say that it's a rerelease. So it was not printed in 1958. It also has him in his military uniform, which, we know he didn't report until March of 1958. What we don't have is a specific year, what particular year they would have shown the movie at the base theater. And what became difficult about this poster, even being a rerelease, is to really nail down the scarcity. And what we found is that we could not find another example of this poster, period.
GUEST:
Wow.
APPRAISER:
Have you ever been able to find one?
GUEST:
Nope.
APPRAISER:
It's got everything you like to see, it's got the two different images of him. And again, with this famous movie, with the fact that he's in uniform there, and it was right at the beginning of his military career, it's just such a scarce poster, it becomes a real collector piece. This poster, if it was the, a common rerelease one-sheet, you'd be looking at somewhere around $500 at auction.
GUEST:
Ok.
APPRAISER:
But this poster being, because of its scarcity, I'd put it at an estimated auction of at least $1,200 to $1,500.
GUEST:
Oh, wow, okay. Well, it's not going anywhere either way, so... (laughs)
Appraisal Details
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.