1950 Wilder-inscribed "Sunset Boulevard" Poster
GUEST:
It was from the estate of Donald Marshman, and his son gave it to me as a gift. Donald was one of the co-screenwriters, with Billy Wilder and Charles Brackett for the movie "Sunset Boulevard." And this is the Polish version of the poster.
APPRAISER:
It is the Polish version. We also have the artist's signature up there, which, a lot of movie posters, we actually don't know who the artist was that did them. This is a very famous Polish poster designer, Waldemar Swierzy. The real value in this, though, is the fact that this is "Sunset Boulevard." And what's interesting to me is mostly, just like in the book market, if you want a first edition, you want the original country of issue. So, generally, movie posters are worth more if they're the United States version if it's a U.S. movie. That is still true here, but unlike most foreign posters, this one actually does retain a great deal of value because the graphic is so important. And in addition, we have this personalized inscription from Billy Wilder. He signed it to "Mac," D.M. Marshman. I think his middle name was McGill. So he must have had his nickname as Mac.
GUEST:
Right.
APPRAISER:
Wilder brought him in in 1948, when they were very close on the script. But they needed an outside eye. And they won an Oscar for their work on this film. So you have a lot going on here. If it weren't signed by him, at auction, it's a $4,000 to $6,000 poster. Because the inscription's there…
GUEST:
Oh, right.
APPRAISER:
…I think you can up that to at least $5,000 to $7,000.
GUEST:
Awesome, wonderful, wonderful.
Appraisal Details
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.