1964 Aurora Plastics Godzilla Model
GUEST:
Well, where I live, they had a community garage sale. When I saw Godzilla, I said, "I have to have it." And I, I got it.
APPRAISER:
So if you don't mind me asking, what did you pay for this beautiful model?
GUEST:
I paid a dollar.
APPRAISER:
A dollar! Well, that is money well spent. I mean... So this is made by Aurora Plastics, which is a New York-based toy company established in 1950. Now, this is part of 13 models that Aurora had produced in their monster series, beginning about 1962. The first model they actually had produced was Frankenstein. But in 1964, two years later, this model would have been released around the time Godzilla versus Mothra was being released in theaters, which was only ten years after the very first Godzilla film released in Japan. Now, when it comes to Aurora model kits, original is key, and this is as original as it gets. It's never been assembled. It's never been painted. And what it's made from is actually what we refer to as fuchsia plastic. But when it comes to model kit collecting, it's condition and being unassembled. Now, you have all the pieces here, you have the original instruction pamphlet, and you have the box, which is in unbelievable condition. I mean, just look at the box art on that thing. It's absolutely gorgeous. So when it comes to the Aurora models, they were reissued in the 2000s, mid-to-late 2000s. But what's funny is, the monsters like Frankenstein, Dracula, Creature from the Black Lagoon, Wolf Man, all these really old Hollywood horror stars, the market has come down a little bit on those model kits, versus, while Godzilla is appreciating, because just, how cool is Godzilla? Everybody loves Godzilla. Honestly, he's my favorite. For an original Aurora Godzilla kit in today's world, it would be $300 to $500 at auction. So spending a dollar, you have literally done 300 to 500 times your dollar spent. So that is a super-good investment.
Appraisal Details
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.