1915 San Diego Exposition Poster
GUEST:
Well, it's a poster from the 1915 California Exposition that was held in San Diego. And I'm hoping that it's an original poster. I was at a fundraiser for a theater in San Diego, and they had many posters and paintings. And there aren't many things that have "San Diego" up there in the title, and I grew up here, so I bid on it, and I bought it. We had just moved into a new home, and we're up on the top of a hill, and the view from our home is basically this view.
APPRAISER:
And how much did you pay for it?
GUEST:
I paid $3,000.
APPRAISER:
And when was this?
GUEST:
2006.
APPRAISER:
Now, I'm from New York City, so when I see this view, it really doesn't speak to me...
GUEST:
Yes.
APPRAISER:
...the way it would speak to you.
GUEST:
Yes.
APPRAISER:
In fact, I had to be shown where on this map the Hotel del Coronado is.
GUEST:
Yes.
APPRAISER:
And we located it right there.
GUEST:
Yes, right there on the island.
APPRAISER:
And I had to be told that this is an image of Balboa Park.
GUEST:
Correct.
APPRAISER:
The technical term for something like this is a bird's-eye view. It's a bird's-eye view of the Panama-California Exposition, with a view of San Diego and the environs. The Panama-California Exposition took place at the same time as the Panama-Pacific Exposition took place in San Francisco. That was a giant World's Fair. The exposition in San Diego was substantially smaller. The reason of the name the Panama-California Exposition was, the fair was held upon the opening of the Panama Canal. And as ships went through the Panama Canal and sailed north, San Diego was the first U.S. harbor that they hit. So that was the reason for the fair in 1915. If the poster's not real, it's worth a lot less than if it's original.
GUEST:
Absolutely, yes.
APPRAISER:
No copies have come up for sale. The only copy I could find is in the California State Library.
GUEST:
Wow.
APPRAISER:
So it's rare.
GUEST:
Yeah.
APPRAISER:
And usually, when pieces like this are reproduced, they are reproduced with all their original blemishes. So, for example, there is a piece of missing paper down here.
GUEST:
Yeah.
APPRAISER:
And when they're reproduced, that loss is reproduced, also. When it's reproduced, these crinkles are reproduced, too. And we looked at it, and we're, like, "It doesn't look good." And then we looked at it closer and closer, and we realized in fact that it is original. That this is not a reproduction of a loss-- that's the actual loss. And these are not reproductions of wrinkles, those are actual wrinkles. We don't know who the printer was or where it was printed, but almost always these exposition posters were printed in the city of the exposition.
GUEST:
Mm-hmm, right.
APPRAISER:
So it was almost certainly printed here in San Diego. It's not in great condition. And, I'm not going to lie, I mean, $3,000 is a lot of money. But because of the rarity, and I think because of the interest in people who collect these kind of things, I would put a conservative auction estimate on there between $6,000 and $9,000.
GUEST:
Wow. (chuckling): Wow.
Appraisal Details
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.