1939 "Union Pacific" Premiere Banner
GUEST:
This was my dad's. Daddy worked for Union Pacific Railroad for 42 years. His father worked for Union Pacific, as did his grandfather, so it's kind of in our blood. Daddy went to Omaha to the premiere of the movie "Union Pacific," and when he was leaving the theater, he saw a man from the production company, and these were hanging on the lamp posts in downtown Omaha. And he said, "Can I have one of those?" And the man said, "Well, you could, but I have no way of getting it down." And Daddy said, "Not a problem." He shimmied up the lamp post and unhooked the banner and then took it home with him.
APPRAISER:
What year did your dad get this?
GUEST:
In 1939. He was born in 1918, so he was 21.
APPRAISER:
He shimmied and he pulled down a really fun piece. They obviously used the logo of the Union Pacific Railroad Company in all of the marketing that they did for this film, and the film was a huge tour de force that Cecil B. De Mille put out. The film actually came out in 1939, and for movie buffs, 1939's a really big year, because we have "Wizard of Oz," we have "Gone With the Wind," "Goodbye, Mr. Chips," and "Union Pacific." Now, "Union Pacific's" kind of been forgotten, I think, for a long time, because it's not "Gone With the Wind" or "Wizard of Oz." Everyone kind of forgets all the other movies that came out that year. But this was a really important film because it documented the 1862 Union Pacific Railroad expansion that Lincoln approved, and they were trying to do the first transcontinental railroad in the United States. And so this film documents that time period. When they premiered the film, they actually decided to do it in Omaha in conjunction with all of these anniversaries. It was the 70th anniversary of the golden spike ceremony, when they ceremonially put that golden spike to connect the Central and the Union Pacific railroads. Since this film came out, and it was maybe overshadowed at the time-- it was supposed to be at the Cannes Film Festival. The very first year they were going to do the Palme d'Or, in 1939, they canceled it because of the war. So in 2002, Cannes decided to reshow, to a professional jury of six jury members, seven of the films that would have been out that year, to redo the year that never happened. "Wizard of Oz" was on that list. "Union Pacific" won.
GUEST:
No!
APPRAISER:
Yeah.
GUEST:
Really?
APPRAISER:
So "Union Pacific" is technically the first winner of the Palme d'Or at the Cannes Film Festival...
GUEST:
Oh, that's neat.
APPRAISER:
...even though it was awarded in 2002. No one's ever come up with one of these, so the fact that you have this from this premiere, that was this huge event that was premiering in three theaters in town, it's just really rare. And I think at auction, it's tough to put a price because another one's not come up, but given the interest in the film now, I think we would probably estimate in the $3,000 to $5,000 range.
GUEST:
Wow.
APPRAISER:
And I wouldn't be surprised if it did a lot more than that, because you also have railroad people who might be interested in the film.
GUEST:
Wow.
APPRAISER:
It's a really-- it's a really great piece. What would your dad think?
GUEST:
Oh, I started crying when I saw it hanging up here, because he loved "ANTIQUES ROADSHOW," and this was his, and it just... yeah. I mean, I just got...
APPRAISER:
Well, it's really special.
GUEST:
Yeah, yeah, it was just-- to bring those worlds together, it's, like, "This is for you, Daddy."
Appraisal Details
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.