Beatles Parlophone Poster, ca. 1962
GUEST:
I got the poster actually dog and cat sitting for a lady. She had 20 cats and ten dogs.
APPRAISER:
Wow.
GUEST:
And she asked me if she could pay me in some Beatles memorabilia, because she knew I liked the Beatles. And she said she had no one in her family who was interested in them and that I would appreciate them. And so she went up in the attic and she pulled out a big box. It had some magazines, some records. And then she pulled out this poster which she said her dad got in England, she thought, in 1963, before they even came to America. And he just saw it in a window at a record store, and asked if he could buy it.
APPRAISER:
It's actually a point of purchase poster. So they would put it, like you said, in the window of a store to try to sell the Beatles albums. I think it's probably 1962.
GUEST:
Okay.
APPRAISER:
Could be '63, but my guess is '62 on this. And it's not a concert poster.
GUEST:
Yes.
APPRAISER:
So, you know, concert posters obviously, on today's market, are extraordinarily valuable.
GUEST:
Yeah.
APPRAISER:
This is more an advertising poster. It's got a wonderful image of the Beatles on it. When you look at these posters, you have to be very careful, because there's an enormous number of reproductions on posters like this out there. I looked very carefully at this one. I'm convinced that this is authentic. It does have some condition issues, which if you look down here, you can see a little bit of damage all around the edges.
GUEST:
Yeah.
APPRAISER:
It can be easily restored.
GUEST:
Okay.
APPRAISER:
It's not a major thing for a good paper restorer. If you put a few hundred dollars into it, it may increase it twice as much as you're investing in the restoration.
GUEST:
Okay.
APPRAISER:
So that's... you know, that's your decision to make. I personally like things left in the original condition. It's a great piece, and to any Beatles fan... I mean, I have to be very honest with you. I couldn't find another auction record on this particular poster.
GUEST:
Yeah.
APPRAISER:
So I think it's quite scarce. I'm going to give you an auction estimate based on point of purchase, not a concert poster, condition value. And at auction I wouldn't hesitate to estimate this between $3,000 and $5,000.
GUEST:
Oh, wow.
APPRAISER:
Yeah. Excellent. I think that probably makes you the highest paid cat and dog sitter, probably, in America.
GUEST:
Yes.
APPRAISER:
It was a great payment. It's a wonderful piece, and I appreciate your bringing it down for the Roadshow.
GUEST:
Well, thank you very much.
Appraisal Details
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.