1960 John F. Kennedy Campaign Poster
GUEST:
I was given this campaign poster and other political information by the campaign director for Dallas County, Barefoot Sanders, who later became a federal judge.
APPRAISER:
And you were working on the campaign?
GUEST:
Yeah, I was president of the Young Democrats at the University of North Texas in 1960. I just went to the campaign headquarters and told them I needed some campaign literature, and he told me to go back in the back of the room and get what I wanted, so I did.
APPRAISER:
How many of them did you take?
GUEST:
Maybe half a dozen or a dozen, I don't remember.
APPRAISER:
You still have them?
GUEST:
Yes, sir.
APPRAISER:
Most political posters are of a smaller nature because they were either lawn signs, which were not as popular then as they are now, but it was a smaller format. And to hold up at rallies, this was a little unwieldy. So large political posters are fairly uncommon. The poster is in very good condition. You have a small amount of damage here, doesn't affect the value. These are things that were used in campaigns, meant to be used in campaigns. They were never treated with any reverence or care. They were really, truly ephemeral. Now, this is a fairly uncommon piece, as I think you're aware.
GUEST:
Yes, sir. I had this in the Sixth Floor Museum at one time, here in Dallas. The curator of the museum told me this is only one of three known to exist.
APPRAISER:
Right. But you know, there's a difference between scarcity and value. Something can be very scarce, only one of three, but if it's not desirable, it doesn't have any great value. This is a combination of the two, and it does have value. Until recently, all the ephemera connected with modern campaigns since 1896, all the value was concentrated on collecting the buttons.
GUEST:
Right.
APPRAISER:
And all the paper and the other material was just sort of background to that. But since, I would say, the late '90s, posters and other ephemera related with campaigns have picked up considerably in value. I think it's a generational thing. I think that the younger people coming into the hobby are more interested in the large visual things. It's from Boston, from the Kennedy headquarters. Now, I went back and forth with some of the appraisers on it. I had a higher value, and we sort of compromised on it. So at a political collectibles auction, this should fetch $6,000 to $8,000.
GUEST:
Mm-hmm, mm-hmm.
APPRAISER:
But what's interesting is that you say you have six more. Yes. And now, while political posters have become popular, it's a very what we call a fragile market. Very influenced by the number that are out there.
GUEST:
Oh.
APPRAISER:
So with those six added to it, it would drop the value significantly. But thanks for bringing it in.
GUEST:
You're welcome. My pleasure, Rudy.
Appraisal Details
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.