"The World of Dr. Seuss" Lunch Box Art, ca. 1970
GUEST:
I was born in La Jolla in San Diego, and when I was very young, Dr. Seuss used to, uh, read books to children at a, a local bookstore. And that's the first time I actually got, got the chance to meet him. I've tried to collect and find him at any estate sales I go to, and bookstores, and I found these at an estate sale in Long Beach. The person who I bought them from said that she had purchased them from someone in Texas, from a person who had worked at a lunch box company, and that Seuss did the artwork for some of the lunch boxes. And that's all I know about them.
APPRAISER:
What you have here is some original artwork for the World of Dr. Seuss lunch box. This lunch box was created by Aladdin in 1970. And what I love about this overview that you have here, is, you have the original stamps from it. And Dr. Seuss was extremely meticulous about controlling his art. If you've seen it, the, the lunch box, which sells in great condition for about $400, you'll know that you have the back panel. The back panel has Horton and some of the other wonderful characters. And this is the exact colors that were used in the back of the lunch box. The front panel of the lunch box is actually the Cat in the Hat, and that's blue.
GUEST:
Wow.
APPRAISER:
So there's another panel that you're missing.
GUEST:
Oh, I...
APPRAISER:
You have also what are the sides. It has the Sneetches on it and another example of a side. So we have wonderful original art done by Dr. Seuss. You are, again, missing the Cat in the Hat, which is almost the most iconic figure.
GUEST:
Yeah.
APPRAISER:
But nonetheless, I feel that something like this would easily bring between $10,000 and $15,000 at auction.
GUEST:
Oh, my God! Really?
APPRAISER:
Yeah!
GUEST:
(laughing) That's amazing.
Appraisal Details
Current Appraised Value: $26,400 (Increased)
Guzman informed us that this Dr Seuss lunchbox art was sold at the Bonhams Books & Manuscripts Auction in October of 2008 for $24,000, plus a 20 percent buyer’s premium.
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.